The packaging design of organic vegetables is the combination of practicality and novelty of goods, and it is the resonance between the sales psychology of businesses and the demand psychology of buyers. The three functions of organic vegetable packaging design are to protect goods, beautify goods and transmit information to consumers. With the improvement of material and cultural living standards, different levels of people have different needs, which requires us to carry out multi angle packaging design of organic vegetables according to the consumption psychology of multi-level groups. The following are several packaging designs of organic vegetables.

1、形象設(shè)計

1. Image design

通過形象表達(dá)向消費者講述故事，即使沒有其他圖形和文字的幫助，有機蔬菜包裝設(shè)計也可以達(dá)到信息傳遞和推廣的目的。好的有機蔬菜包裝設(shè)計必須與消費者產(chǎn)生心理共鳴，引起消費者的潛意識關(guān)注。例如，兒童對未來世界的天真幻想、浪漫生活和其他心理需求。因此，設(shè)計師應(yīng)考慮消費者的購買目的。確保的設(shè)計角度。有時有機蔬菜包裝設(shè)計不僅需要美，而且還具有一定的象征意義。

Through the image expression to tell the story to consumers, even without the help of other graphics and text, organic vegetable packaging design can also achieve the purpose of information transmission and promotion. Good packaging design of organic vegetables must have a psychological resonance with consumers and arouse their subconscious attention. For example, children's naive fantasy of the future world, romantic life and other psychological needs. Therefore, designers should first consider the purchase purpose of consumers. Ensure the best design angle. Sometimes organic vegetable packaging design not only needs beauty, but also has a certain symbolic significance.

2、傳統(tǒng)圖案

2. Traditional pattern

如果傳統(tǒng)的吉祥圖案能恰當(dāng)?shù)貞?yīng)用于有機蔬菜包裝設(shè)計中，并能利用這些圖案的文化價值向消費者表達(dá)自己的意愿，在一定程度上會與消費者的心理產(chǎn)生共鳴，提高產(chǎn)品的附加值。有機蔬菜包裝設(shè)計是影響消費者更終購買決策的一個重要因素，因此，作為設(shè)計師，我們必須了解市場，分析消費者的需求，改進(jìn)有機蔬菜包裝設(shè)計策略。

If the traditional auspicious patterns can be properly applied to the packaging design of organic vegetables, and can use the cultural value of these patterns to express their wishes to consumers, it will resonate with the psychology of consumers to a certain extent, and improve the added value of products. Packaging design of organic vegetables is an important factor affecting consumers' final purchase decision. Therefore, as designers, we must understand the market, analyze the needs of consumers, and improve the packaging design strategy of organic vegetables.

3、趣味性

3. Interesting

有趣的有機蔬菜包裝設(shè)計是為了滿足人們感性的消費需求，順應(yīng)時代潮流，獨特的有機蔬菜包裝設(shè)計模式也在促進(jìn)商品銷售方面發(fā)揮著重要作用。例如，食品包裝封條大多被密封在塑料或紙卡的結(jié)構(gòu)上，給消費者一種清潔衛(wèi)生的感覺，使消費者能夠地選擇和購買。

Interesting packaging design of organic vegetables is to meet people's perceptual consumption demand and conform to the trend of the times. The unique packaging design mode of organic vegetables also plays an important role in promoting commodity sales. For example, food packaging seals are mostly sealed on the structure of plastic or paper cards, giving consumers a sense of cleanliness, so that consumers can safely choose and buy.

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